Your product’s great. Your messaging? Not yet. ⚡
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Hi Reader, Long time no speak 👋 After a few life twists and turns including a full time job (to anyone that can hold down a full time job whilst consistently posting I salute you), I’m back to helping hospitality, food & drink brands communicate better so you can stand out and get more sales. I'm launching two new live workshops for food & drink founders tired of sounding like everyone else and reinventing your messaging every single time you post. I've updated everything for 2025 and made them AI-ready, so these are beta workshops in exchange for your feedback which means you get them for £100 instead of £300. Only 5 spots per cohort. Here's what you'll walk away with: ⚡️ Workshop 1: Standout Brand SprintWho are your customers? Why should they choose you? Then say it clearly. In this 4-hour live workshop, we’ll use the Cult Brand System to define:
Result: Stop sounding like everyone else. Start converting. 🔥 Workshop 2: Standout Story SprintBuild a repeatable messaging system you can use again and again In this 4-hour live workshop we’ll use the standout story framework to:
Result: Never stare at a blank screen wondering what to say again. 🤖 Walk away with AI-ready brand and story guides + prompts to create content that converts, fast. 💸 The deal:£100 per workshop (beta price - normally £300) Book both → get a free 90-min marketing roadmap session (worth £250) Max 5 people per cohort 🗓️ First cohort: Late October (I’ll send date options when you enquire) This is for you if you’re:😫 Reinventing your messaging every time you post 😫 Watching weaker competitors steal your customers 😫 Constantly hand-holding your junior marketing person or freelancer Reply to this email with which workshops you want and I'll send date options for October and next steps. Or find out more here:
If you think this could be helpful for someone you know feel free to share it 🙏 It’s good to be back! Big love 🍜 Dan PS regular newsletters talking all things cult brand will be resuming again soon 📩 |
SixEight Marketing
Hi Reader, I know it’s been a while - mission public speaking means all my free time has gone into that recently. Good life lesson to have more stuff in the bank for the unexpected busy times. Before I get into it…I’ve been slammed with requests for my free 1:1 cult brand workshops so am now doing these for small groups every 2 weeks - details at the bottom if you want to know more. I'm going to share why the Asian recipe starter kit Omsom are one of my favourite cult brands. There’s a reason...
Hi Reader, This isn’t something I chat about a lot but I have the blessing and curse of ADHD. I spend a lot of time telling other people to get uncomfortable and share their story, no holds barred. I need to walk the walk and do it myself too. So this mail is as much for me as you. And believe me I flinched hard when I hit send on this. But a quote I also love is ‘share your scars, not your open wounds’. ADHD was mainly a curse but over the years I’ve managed to take the superpowers it gave...
‘Brand Storytelling is all the things you talk about to shape customer’s perceptions of you’ (Dan Nash™️️) We’re going to talk about myth #2 of storytelling. That storytelling means always telling epic stories. Confused? Don’t worry, so was I🤷 These days throw a bitcoin into the internet and you’ll hit a quote on why storytelling is so important. Some quotes from good people I respect: “Storytelling is the most powerful way to put ideas into the world today.” Robert McKee “Marketing is no...